The Basics of Google Ads: How To Get Started in 5 Simple Steps

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Google Ads is a great way to make money from your website. It’s simple and easy to set up, and you can start by following these 5 steps. In order to understand the basics of Google Ads, the first step is creating an account with Google Ad Manager.

This will be the main portal for all of your ads. From there, you can upload your website’s ad code, which will allow other sites to show your ads on their pages. quality score products or services

The next steps are targeting specific audiences, keywords, and setting a daily budget for the length of time you want to run the ads. And finally, placing your ads with other websites that are relevant to you and the audience you have by using their targeting tools. Google search network


The Basics of Google Ads

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The above are some of the basics of Google Ads, but they’re only the tip of the iceberg. The cool thing about Google Ad Manager is that it is connected with Google Analytics. It can track your conversion rates and other metrics related to your ads. broad match keyword research

Pros – It’s super simple to set up. Once you have an account, you can start right away with the simple setup of ads. You can use Google Analytics to track your ad results. google ads campaign and google ads work

It will tell you who’s viewing your ad, the size of their browsers, and much more. There are hundreds of websites that allow you to add their ads to your site. You can also use Moz (it’s free) to find sites that will be willing to run your ads.

Step One: Set Up Your Account

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Go to the left sidebar and click on “Account”, then click “Add Account”. Select “Google Ad Manager” and follow the prompts. You will see the following message appear at the bottom of the page.

Once you select the “Google Ad Manager” option, you will redirect to the next page where you can enter your name, phone number, and email address in the appropriate fields. After that, click the “Create my account” button. AdWords campaigns daily budget

You will then be redirected to the account page, where you will be taken to your personalized account page, where you can set up your account. Here you can also see the contact information of your Google Ad Manager. If you need more information about how to set up your account, click here.

The Basics of Google Ads

Step Two: Upload Your Site’s Ad Code

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Once you’ve created your account, the next step is to upload your ad code. To start, you can upload a website’s ad code or you can use one of the pre-made code samples. bidding on keywords

Remember, if you’re looking to spend over $1,000 per day, you should use one of the examples provided by Google. After you have uploaded your code, Google will take over and run the ads. If you have ads on a different website with competing content, you will need to deal with Google’s rules. paid search cost per click

For more information, check out the Ad Managers’ “Anti-Fraud & Abuse Guidelines” document. 

Step Three: Target Audiences

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You can create accounts with Facebook and Twitter if you want to target more than one type of audience. With Twitter, you can target people who are following specific accounts, such as the President. With Facebook, you can target people who are either interested in you as a business or have bought your products. 

Select the types of ads that you want to run. And remember, you can change your ad type whenever you’d like. Some examples include the following: google analytics account structure

  • First, click Settings, where you can select who the ads are run for
  • Set the budget per campaign,
  • Select a placeholder for your logo and name, as well as an image.
  • Then, click “Go To Settings” to access more options.

The Basics of Google Ads

Step Four: Set Your Budget

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There are two types of ads you can run:

Bidding ads, where you set a daily budget and click the “Bid Now” button to start running your ad, and live ads, which have set budgets and run when someone searches on the keywords you’ve selected.

The price of your ad will depend on the value you have assigned to it, so it’s a good idea to compare the cost with other ads and make sure yours is competitive. This is the step most beginners forget!

I always feel a little sheepish whenever I see an ad that has just been triggered by a person entering a search term on my site and don’t know if I was responsible.

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Step Five: Place Ads on Other Websites

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“Exact Match” is the default setting, which uses both factors such as User-Agent to tell where the user is coming from and gives the option to narrow it down based on the device they’re using.

  • Pop-Up: “All Choices” – Exact match and popup
  • Selective: Ads will appear on pages that include this ad-code
  • Pop-up: “You May Also Like These Items” – This means you can choose specific products to target ads on other websites. 

It is important to focus on the same demographic (or target audience) you want to reach with your site to ensure you’re getting the right conversions. Once you have a budget, you can set the specific amount for a daily budget, running time, and targeted audience.


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