Your Company Must Consider These Sources of Leads

Leads may come from variety of sources or activities. Take for example, going online through the Internet. It can also be through personal contacts, via telephone calls either from the organization or through telemarketers, via commercials and events. There are lots of sources you can get your leads from, below are some examples of these sources of leads.



People nowadays tend to buy something that usually comes with a powerful recommendation. Most especially if the suggestions come from the person that they like and trust. This is why referrals are so important. In fact, a friend or colleague’s endorsement can mean more than any publicity material in the world.

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Most people love to help others. Most often than not, if you ask for your friend’s recommendation, they would likely think about someone who may benefit from the product or service. In most cases, referrals from the closest customers are the best source of quality leads. Reference indicates that you are confident and respected. Your source of referral will also validate what it is like to do business with you.

Sources of Leads


Knowing who your rivals are and what they offer will allow you to make your goods, services, and marketing stand out. You can use this insight to develop marketing campaigns. That said, these campaigns take advantage of the shortcomings of your rivals and boost your own company’s efficiency.

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Keeping an eye on your competitors can help you understand your strategic advantages and weaknesses compared to those on the market. Keep in mind to always provide details on the development of plans that might build strategic advantages in the future.

Former Clients

If you have a customer that slipped back, try to regain your relationship with them. You must contact former customers. Try to rekindle your relationship by sending emails for opportunities they might have missed. Just make it a gentle touch and keep it real.

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Sources of Leads

You probably know your former customers pretty well. Use this to your advantage. Make use of it as a way to bring more relevance to what you know they need or like. You can try sending them a list of great new sources of lead for their industry, or even an article they may find interesting. You can always start small. Opening it up with a little conversation, and that little talk would eventually expand.


LinkedIn takes the lead production race on all social media platforms. It’s a technical social networking site. Rather than a popular forum for hangouts and chats, LinkedIn provides a professional atmosphere for making friends and setting up your ideas, products, and services.

What could be a perfect source of leads? LinkedIn ads. This in-house advertising platform allows you to build your commercials. You just need to choose your target audience, LinkedIn will do the rest. They will automatically present your ads on famous sites. In making such advertisements, you need to define your location, LinkedIn network, business, work title, company name, job feature, company size, etc. When this is all done, apply a piece of content to a good CTA (Call-to-Action) that will draw users. This ensures that the material is seen to a broader public, which in turn lets you reach out to a wider segment of leads.

image source: Kinesis

LinkedIn not only provides you the tips and updates on who has entered your profile. The Sales Navigator also has a great alternative to save leads to your CRM from the app. 

Sources of Leads

Relationship Marketing

Relationship marketing tends to attract consumers for long term. Long term consumers are more satisfied and tends to buy more. Relationship marketing is very crucial to the ability to keep in touch with customers.

There’s a lot to be learned online, remember to switch from study to relationship building. Think about the prospecting procedure as a marketing relationship. Be on business meetings to meet up in person, reach out and communicate to form social connections.

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Relationship marketing is intended to create positive partnerships with customers. Its aim is not only to foster greater commitment but also to inspire shoppers to develop emotional ties with your brand. When done correctly, the result is more stable profits and a higher return for the customer’s lifetime.


Online Leads

Media Coverage

Media coverage optimizes the website with strong reference links, it can boost overall brand visibility and reputation and can make your business top-of-the-line during the sales period. Track visitors to your site through PR efforts or brand references in the media, then qualify that channel as those visitors become leaders and operate on the funnel.

image source: Word Tracker


Blogging activities enhance the website for potential users and support current leads. Think of the chance you would discover your most recent blog post in a long-tail scan. Your business may not be that popular before that article. Track blog entry sites, interest, RSS subscribers, and CTAs inserted into your blog material or style to calculate the influence of this channel.

image source: Search Engine Journal

Social Media

When more people go to social media for customer support or to get advice from friends and family on upcoming orders, the platform is becoming an increasingly useful tool for advertisers to monitor.

Assess the quantity and content of your brand followers, and monitor the commitment and total scope of each social platform. From there, consider the objectives that affect leads and the bottom-line impact. Track social media as the reference point for downloads, forms, registrations, and purchases.

image source: Marketing Land

Email Marketing

How innovative and interactive are the organization’s email nurturing campaigns? Are you still willing to tap into a powerful partner or business network to extend your scope with additional competent leads?

Email marketing lets you build relationships with executives, customers, and former clients. In line with the right post, one of the most dominant forms of marketing is using email. It is the best way to speak with them through their inbox. Email marketing has already been in operation for a long period of time now. It has grown and improved, but over the years it has continued to stay successful and even increase in popularity. Email marketing is getting more popular than before. And if you’re a small or emerging company marketer, you can learn how email can help.

image source: Forbes

Digital Advertising

Digital advertisement is the method of publishing promotional content via internet channels such as social media, search engines, blogs, and other digitally accessible programs. It offers important ways to share company stories on a scale and in-depth. Via advertising on different devices and networks, advertisers may target wider markets in a manner that is both real-time and increasingly personal.

image source: Blue Atlas

This is of course more convenient than traditional ways of advertising. Although the generalization of media costs is risky considering the broad range of options within each medium, digital ads should commonly be considered as one of the most effective ways of targeting an audience.


Nowadays, people are too busy and clever. They don’t really have much time strolling around places to buy their needs. Customers usually browse the internet to check more about the service or product before they purchase one. By setting up a business strategy and an effective online plan, you will market your business online. A website is essential because it helps create and build trust in a business. A website not only offers legitimacy but also tends to give a good image that the business is bigger and more popular.

It can also be used to make various marketing strategies to help out your business. The site has a much wider outlook than any other advertising channel. The heart of the company’s online presence is your website. You can promote your company all over the web on forums, social media sites, or through pay-per-click ads programs.

Offline Leads

Traditional Advertising

Traditional advertising is an interruptive method of communication that encourages advertisers to reach out to customers anytime and anywhere they want to. It will take place in many different ways, including newspapers, magazines, banners, radio ads, TV ads, and direct mailings.

Almost all of the best leads came from in-person networking. Manually tag these leads and offline references in the CRM or communication database after each case to hold offline networking opportunities within the lead source mix. If you are connecting online, suggest a dedicated landing page or a special social list.

image source: Market Mentors


Sponsorships are important to keep track of bottom-line leads and profits that’s why it is really pure “pay-to-play”. Start by arranging all the sponsorships that your company pays for. Evaluate the objectives for each of them, and then set the procedures in place for monitored assessment against those objectives.

Sometimes, gatherings and organizations that you support are able to help prove interest in your business. If you sponsor a show or event, for example, partner with the company to encourage monitored landing pages, or connect airtime to audience areas, air time, etc. Consider tags for all reference ties and promotion codes for advertised marketing campaigns.

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Events are an investment for marketers at all levels of the marketing funnel — from recognition to potential customers, to loyalty and retention of current accounts. When calculating the efficacy of events as lead generation generators, consider the cost per new lead, the overall efficiency of each event lead produced, and how many of those events lead to longer-term sales opportunities.

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Events are the best opportunity to combine online and offline experiences. Generate pre-show meetings and event enthusiasm with an online initiative to start tracking and qualifying lead participation. Encourage in-person leads to link online at the show and then post shows to foster a friendship.

Calls Inbound

Most leads and customers want to pick up a phone and chat with someone while assessing opportunities, looking for informative or precise details, or looking for service and assistance. Even if “offline” engagement is taking place, call monitoring tools allow advertisers to collect data about what caused a call, what happened during the call, and what follows the call to align online and offline marketing activities.

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Sales Outbound

Outbound purchases are the culmination of a prospecting operation on the part of a prospective buyer who has not yet shown interest in the good or service provided by the company. You probably need to have a list of prospects phone numbers to contact if you are going to make outbound calls. Analyzing this source comes with the scoring and updates to complete the database. Integrate call center monitoring or management into the CRM to help document outbound call efforts.

image source: Sales Insight

Speaking Engagements

Track the progress of corporate-speaking commitments through new interactions, supporters, guests, and leaders. Consider making the presentations and contact details accessible with an easy-to-remember vanity URL advertised during the case. Include a few downloadable assets to push lead genes, and support new social links with dedicated tracking lists.

image source: Corbett Public Relations

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