Negative Match Keywords: How To Optimize Your AdWords Campaign

Negative Match Keywords
image source: Semrush

AdWords is a great way to increase traffic to your website. But if you don’t do the necessary keyword research, you may end up spending money on an inefficient campaign. To avoid this, it’s important to optimize your AdWords campaign for the right keywords. Negative Match Keywords

Some of these keywords are negative match keywords and they will ensure that your ads show up for positive searches as well as those with negative connotations. These keywords are a way to broaden the scope of your campaigns and send more traffic to your site from a wider range of searches. 

In this article, we will discuss how to identify it and what they can do for you in your advertising strategy.


What are negative match keywords?

Negative Match Keywords
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These keywords provide key phrases for negative matches. So you may see a negative match for the word “xkcd”, but there might be an even more obscure keyword that is more relevant to your market.

So what exactly is positive and negative phrase match? A negative match keyword is a keyword that represents negative results. For example, “Mexican restaurant in San Francisco” and “dead baby unicorn”. Click on your ad on keywords tab

When your AdWords account shows up as a negative match for these two keywords, you are showing up for negative results instead of positive. This also means you are not getting the click-through rates that you would with the terms in question. On the other hand, a positive match keyword is a keyword that is used for positive results.


Why should you use negative match keywords?

Negative Match Keywords
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Every ad targeting AdWords carries some kind of a brand ID (some might say a symbol). Search engines will detect and show your ads to relevant people with similar behaviors and preferences. 

A positive ID is a symbol is put on your website so that search engines know your website will sell products and services. A negative ID is an “x” with a negative sentiment.  campaign or ad group match types work

Therefore, it’s important to make sure you have a positive ID to get a higher click-through rate. If you have negative IDs in your ads, search engines will see you as having a negative sentiment.

It will display your ads for users with positive sentiment to see. It’s essentially a more efficient way to show your ads to people looking for products and services. level negative keywords preventing your ad from showing


How to find these keywords?

relevant ad use extra words
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When you use Google AdWords, there is a handy tool called Keyword Planner that can help you find these keywords. Find out if these keywords are on the first page of a search resultrelevant ad use extra words

If they are, then that’s the best possible way to reach your customers. The goal of an AdWords campaign is to show ads that are shown to the most users. For instance, if you can get your ads on the first page of a search result, then you know that a great many people will see the ad and click through to your website. search terms and keyword terms

Identifying negative keywords will take some time and effort. When you search for keywords, check to see if they show up in the search results. irrelevant searches such as adding negative keywords or negative keyword lists


When should you use these keywords?

Negative Match Keywords
image source: Semrush

These keywords provide additional traffic to your website and are most effective when your site has been indexed well by Google’s Keyword Planner. These keywords help Google make better decisions about its search results. negative phrase match or negative exact match keywords prevents your ad

They come with additional benefits when your business is at the center of a positive and negative search. These keywords are the way to go when you are on the positive end of the spectrum. 

The negative keyword classification includes Anti-competition/compulsory Competitive Product Independent Lifestyle/eBay Lifestyle/eBay, 2017 Top performing negative keyword: “comps” 9.


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