Search Engine Optimization (SEO) has been around for decades and is only getting more complicated. One of the latest developments is the introduction of Google Hummingbird, which means we’ll have to do more than just optimize our site to rank well with keywords. While SEO is no longer as simple as it once was, it’s still possible to optimize your site and rank well in Google. You just have to know what you’re doing. That’s where this post comes in. Below are 8 keyword research tips you need to see to believe.
Study the on-site search queries your visitors are looking for
The first step to SEO optimization is to figure out the keywords people are searching for on your site. You can easily track your website’s traffic using Google Analytics. To do so, make sure you’re checking the “Traffic” tab. Take a look at the most popular keywords (purchasing, credit cards, cars, travel, electronics, etc.) for each category. You should also pay attention to the search queries that don’t rank for any of these. From there, you can use the data in this post to make your site more search-engine friendly and improve its ranking. Optimize the content on your site for keyword research tips. Once you know which keywords people are searching for on your site, the next step is to use the same keywords in your content.
Keyword Research Tips
Let Google give you all the answers!
Why is Google optimizing the crawling process, you ask? According to Google’s Search Quality Rater Guidelines, Google now recognizes that search results with high-quality content tend to have more links pointing to them, and that search rankings should be based on the quality of content on a page. The Quality section of Google’s search quality guidelines states that: “The most important thing in web ranking is what the search engine crawlers can see – that’s the quality of the site.” Quality means more than just the presence of links to your site. You can think of quality as both the presence of relevant and relevant anchor text within your site as well as the quality of your page content.
Survey your audience for “seed” keywords
A keyword you might hear on TV that sounds catchy but is not exactly a great keyword to rank well for a particular site or business niche is “appliance.” But it’s certainly not a bad keyword to look into as an SEO optimization strategy. That’s because most people won’t search for an appliance very often on Google. Besides, you can use your website to target these searchers and get them interested in finding out more about your business. For example, you might target your “appliance” keyword research toward customers who are looking to buy one or more units of a particular model (and have them include a discount code that can get them a discount on one or more units). Knowing this, you can focus on the use of keyword research tips.
Keyword Research Tips
Keep looking for common customer questions with Answer the Public
Answering the FAQ section on a website is a great way to drive traffic to your site. According to an email sent by GetResponse’s VP of Strategy and Product Marketing, Dave Marshall, the most popular question for a website’s FAQ section is, “How long should I keep an old website?”. We’ve already taken advantage of Answer the Public to answer the question, “How long should I keep an old website?” Check out this free tool alongside other helpful tools to search for other common questions and find the answers. Remember to include the keyword phrase “exactly”. If you see a new trend where people searching for the same phrase on Google keep hitting “Next Page” over and over again, you have a keyword research tip you need to know.
Get competitive data with the Google Keyword Planner
It can be hard to compete with lots of search engine tools out there that do everything SEO-related. This guide is focused on one of the best and most powerful tools for keyword research: the Google Keyword Planner.
Here’s a little background: The Google Keyword Planner allows you to see what keywords are currently trending on Google. It is also one of the most effective tools for keyword research. You can use it to do any of the following:
- Analyze current searches for a specific keyword
- Analyze the top keyword trends in your industry
- Compare keywords against each other
- See how your competitors rank for the same keywords
Take a look at our guide on using the Google Keyword Planner for keyword research in detail.
Keyword Research Tips
Build localized long-tail keywords with the Bulk Keyword Generator
The more local your keywords, the higher your likelihood of ranking. And since over 80% of local search is done using search engines, knowing the basics about long-tail keywords will give you a huge advantage. You can easily build a Google InMail campaign for $0. While inMails haven’t been useful in the past, recent changes have made them much more powerful. In fact, one of the best ways to use inMails is to send emails to existing customers and prospects with a personalized message. Just send them an email with a call to action in the subject line, and this can be powerful. Customize the emails you send to match the results you want to achieve.
Verify keyword potential with SEMrush
You might be a smart enough SEO nerd to recognize keywords that are already showing promising keyword potential. However, you might even be a savvy enough SEO nerd to know what you should rank for and how to rank for those keywords. But SEMrush will make you wonder how in the world you ever got SEO approval for that project! For instance, use this tool to scan through any business’s entire domain (or, if you’re not an agency owner, your client’s domain) and identify key terms with robust keyword potential. However, these are often strong onsite-based terms that rank well on Google, and low on the competitive SERP. SEMrush makes it very easy to use this tool. Simply enter your business name, and the tool will automatically scan through your site and give you a report.
Keyword Research Tips
Keyword research is a must-do for any site, and knowing the most popular search terms makes this task infinitely easier. Even if you’re not taking advantage of using these terms in your content, knowing them gives you a massive advantage in search rankings. So take a look at the image below to discover the top keywords for the search term “money” on Google. In addition, if you’re using a paid keyword consultant, let them do all of the keyword research for you. But if you’re a beginner, or you just want to do some experimenting yourself, here are the top keywords for you to use for getting your site going in the search rankings.