How To Use Google Animated Display Ads To Drive More Conversions

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You’ve probably heard of Google animated display ads – banner ads. These are the ads you see at the top of the page when you’re browsing on the internet. But what are Google animated display ads? data feed

Google Ads animated gif is a type of ad that moves and changes colors – and they’re becoming more and more popular. In this article, I’ll give you a rundown of what they are and how to use them to drive more conversions.

What are Google Animated Display Ads?

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Animated display ads, also known as Google impression ads or animated banners ads. The ad industry calls them “click to landing pages”.

Here’s how you can think about them, you see a banner ad at the top of the page that’s moving. When you click the ad, you get directed to a landing page that looks nothing like the banner ad. google ads animated gif

Advertisers have used these ads for years, but they’re currently becoming a big hit with the internet audience. 7.2% of US internet users have seen an animated display ad in the past 30 days, according to a report from Edison Research.

And from 2009 to 2016, animated display ads have increased by 29% every year. That’s pretty impressive growth for a medium that hasn’t really existed before. How to set up Google display ads?

How to Set up Animated Display Ads?

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How will you set up Google display ads? It all starts with choosing a placement for your Google animated display ads.

One of the main things to think about here is how far the banner will be placed from the screen. Some people will put them right at the top of the page. This is fine if you want to see the entire ad but sometimes you’ll want to show people different parts of the ad. online advertising and display advertising

If you want to test out different places to put the ad, you can visit Google Ads. Click on Your Display Plans to get a detailed layout. google display network

At the end of the section, you’ll have the option to choose between a fixed horizontal or vertical layout. Now that you know where your ad is going to appear, you’ll want to choose the most appropriate CTA. responsive display ads

How to Optimize Your Google Animated Display Ads?

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For some ad creative, you’ll need to optimize your animation to show the main ad after the loading animation has ended. Otherwise, it will be almost invisible. display campaigns

To do this, you can either set an animation duration (typically between 1 and 5 seconds). And change the animation type from static to animated. If you’re using animated ads, you should put a “Featured” label next to your ad to boost the relevance of the ad. How to setup Google display ads

How to optimize your animation for an app installed? When you’re optimizing your animation to get an app install, you want to put a “Start Click” label next to your ad to generate traffic to your landing page. call to action

Then, make sure you put in as much space as possible for your landing page so that the visitor can download and install the app from your site. how to set up google display ads


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Why are they more popular? If you’ve ever visited any website or shopping website, you’ve probably seen a display ad.

The online ads that play across your computer screen are called banner ads. It gives the unique value of advertising with Google. They usually play on either the top or bottom part of your browser, or they show in the center of your screen, right below your web browser. target audience

People normally hate these ads. They often complain that they aren’t convenient enough to read, or that they just make the page look cluttered. 

And while many people hate this kind of ad, they’re not actually any better than the desktop banner ads I mentioned earlier. They still do the same thing, which is to distract people from what’s actually important and force them to click through the ad (which rarely works). google web


Display ads can be an expensive investment. But they can also be a highly effective tool for generating more conversions and revenue. statics ads, dynamic ads, html5 ads

The more conversions you get, the better. The better you make the conversions, the more revenue you get. 

So, how do you use animated display ads to drive more conversions? Well, it all starts with the right conversion goals. Take, for example, my SMTP Cost-Per-Connection article on Moz. ad copy, ad formats

In the post, I mentioned how the top email providers charge monthly fees for using their services. What I didn’t mention, however, is that my pricing model is based on conversions, rather than monthly charges. web designer

According to the post, there’s a simple reason behind it: my ads are based on customers’ referrals to my website (i.e., clients referring other clients to me). the unique value of advertising with google

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