How to Choose Between Google Ads vs Facebook Ads for Dropshipping

One of the main struggles of running your own eCommerce store is choosing which platform to advertise on. So, how do you decide? Google Ads vs Facebook Ads for dropshipping the answer is not simple.

It’s dependent on many factors, such as your target audience, budget, and your store’s niche. In this article, I’ll break down the differences between Google Ads and Facebook Ads, and give you a few pro tips to make your decision a little easier. Facebook vs google advertising revenue


Google Ads vs Facebook Ads for dropshipping

facebook vs google advertising revenue
image source: G Static

Because I’m based in the US, I’ll be focusing on Google Ads vs. Facebook Ads for the US. But these are generally applicable to your Dropshipping business, no matter where you are located. Search results

How to choose between Google Ads and Facebook Ads for Dropshipping? Before you get started, you need to know how to choose between these two platforms. youtube ads vs Facebook ads

Anecdotally, many drop shippers I’ve spoken to agree that Facebook Ads have a lot of potentials. That’s because they can reach a large number of people at a low cost. However, many drop shippers also have a problem with Facebook Ads because they are more expensive. Google Adwords


What are Google Ads?

youtube ads vs facebook ads
image source: Construction Business Owner

First, let’s define the differences between Google Ads and Facebook Ads. There are main factors to consider when comparing them: audience based

  • Target market size – Google Ads serves ads to a much larger population than Facebook, so your ad will get more clicks. To figure out the exact number, use Google Analytics and search for “Ad Share” and “Owned by”.
  • Target demographics – What is the target audience of your store? Where do your leads come from? As soon as you have this information, you can decide whether to run Facebook Ads or Google Ads. Google searches
  • Project your budget – How much are you willing to spend to reach your potential customers? These are some of the more straightforward factors, but there are other, more subtle ones too. youtube ads vs Facebook ads

What are Facebook Ads?

youtube ads vs facebook ads
image source: G Static

If you don’t know what Facebook Ads are, you’re missing out. Facebook ads are the best advertising tools on the planet. They’re the primary way that eCommerce marketers advertise, and, to be honest, they’re the only way you can, effectively. FB vs Google

They’re so incredibly powerful because they cost you almost nothing to create and deliver, and they generate millions of leads that generate a lot of sales. facebook advertising

How do they do it? Facebook ads show your audience relevant posts based on the pages they’ve liked.

The result is a highly targeted list of customers. Just about every eCommerce company has an audience that they can target, and most of them include the ones that like their page. product or service

The downside is that Facebook uses an algorithm to show the content you’re shown. advertising budget


Google Ads vs Facebook Ads

fb vs google
image source: Agency Analytics

Google Ads is cheaper than Facebook ads. One of the biggest reasons to use Google Ads is that it’s cheaper. Ads that run in Google will cost you $0.0033. conversion rate

A $25,000 ad campaign will cost you $0.0033 per sale (for paid search). This can make Google Ads a lot cheaper to run than Facebook Ads. specific product

You can also promote your store using Google Ads. You can purchase campaigns to show in Google Ads for specific locations and topics, and can also run an Ad Campaign to advertise your store on a specific date. ads work

For example, you can advertise your store for your favorite pizza place on Friday at 10:00 PM. If you do choose to use Google Ads, then it’s a good idea to click the “Bulk” option. pay per click


Pro Tips for Picking the Right Platform

facebook vs google advertising revenue
image source: Invoice.ng

Go Beyond Targeting: In the market, there are so many amazing brands selling their products, but you need to focus on getting your business known. FB vs Google

Minimize the Budget: If your goal is to bring in as many customers as possible, Facebook Ads are much cheaper. So, you don’t have to make large investments to market your business. On the other hand, you don’t get much bang for your buck if you go with Google Ads. advertising platform

If your goal is to bring in as many customers as possible, Facebook Ads are much cheaper. So, you don’t have to make large investments to market your business. On the other hand, you don’t get much bang for your buck if you go with Google Ads. increase sales


Conclusion

Before we get into it, I’d like to add that there is no silver bullet when it comes to choosing the right marketing tool for your eCommerce store. Every company is different and therefore the path to finding your ideal marketing method is different. What I can offer is practical and useful advice, with the intent of helping you decide how to take the best course for your needs. brand awareness online advertising

Related Topic

Google Ads: Rundown On Smart Mode Vs. Expert Mode

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