Google Ads Time Zone: How it works and How to use this to your advantage

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If you’re a savvy digital marketer, you know the importance of tracking conversions and clicks in your Google Ads campaign. When is the best time to run Google Ads? To make this easier, Google Ads offers a handy time zone feature.

It can be found under “Settings and Preferences” in your campaign. This feature allows you to see where your ads have been shown, and who has clicked on them. Language Targeting in Google Ads

However, setting up the time zone feature is easy. And we’ve got you covered. In this blog post, I’ll show you how to set up the time zone feature, why it’s so important, and how it can help you optimize your Google Ads campaigns.


How To Add The Time Zone Feature

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When your Google Ads account is first set up, you’ll be asked to create a custom dashboard. This allows you to see a rundown of your campaign performance and the best time to run Google Ads. You’ll be able to see the name of your website, and the city, state, and country in which your website is currently located. Google AdWords

When you click the “Create Custom Dashboard” button, Google Ads will prompt you to set up some basic fields. You’ll be asked to provide your website URL and name. Since this is a basic Google Analytics dashboard, you’ll also be able to see your monthly budget. google ads in foreign language

Subsequently, this is a necessary field for analyzing how your budget is spent, which I’ll cover in a future blog post. On the next page, you’ll be asked to set up some basic information about your website. Goog Ads in Foreign Language


Why It’s Important To Set Your Time Zone

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It’s important to make sure that your Google Ads ads are shown to the right users, on the right site. This will make sure that you are making the most of all of the targeted traffic that you are generating. Google Analytics also supports measuring this traffic. manage ads account time zone ad schedule

If you monitor it, you’ll see that ad impressions are in target locations. There are a high proportion of relevant visitors. For example, if your web traffic happens to be a high proportion of Google Chrome users, then you can set your ads to show at the right time to get the best possible results. campaign settings

This is where time zone comes in. How To Set The Time Zone Setting up the time zone for your Google Ads campaign is pretty simple.


How Does The Time Zone Feature Help You Optimize Your Google Ads?

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Here’s how the time zone feature helps you optimize your Google Ads campaigns. search engine

For example, let’s say that you run a paid search campaign. You’ve set your display keyword to “dogs” in the U.S. and “pets” in the U.K. Google will show you how much money you’ve made in dollars (in the U.S.) and pounds (in the U.K.).

What you’re left with is an area on the map representing the percentage of traffic from specific countries.

With the time zone feature enabled, you can see where that traffic is coming from, and whether it’s coming from within the country you’ve targeted. This is because Google’s website reports the time zone of each search request. Google Ads in Foreign Language

Language Targeting in Google Ads


Conclusion

Data is one of the most important ingredients to Google Ads. If you’re not using it effectively, your campaigns won’t be effective. For this reason, you need to use Google Ad Tracking to track your conversions and click-throughs.

By using time zone, you can see where your ads have been shown, who’s seen them, and whether or not people have been clicking on them. Adding time zone to your Google Ads campaign will give you invaluable data about your campaign and marketing efforts. One of the most important things to remember is that the Google Ads time zone is intended to help you, not hinder you.

Set up the time zone feature, and you’ll get everything you need to optimize your campaigns.

If you’ve enjoyed this post, you might also enjoy:

How To Set Up Automatic Payments For Google Ads: The Ultimate Guide

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