Why You Shouldn’t Use Google Ads Shopify Conversion Tracking

Google Ads Shopify Conversion Tracking
image source: Digital Darts

If you’ve been running Google Ads for your Shopify online store. Have you noticed the Google Ads Shopify conversion tracking? money without currency

Google Ads is good at tracking conversions. It’s generally really good at tracking everything, from clicks to impressions, to clicks, to conversions. creating your conversion

But Google Ads isn’t that good at tracking Shopify conversions. Sure, it will track clicks on your “add to cart” button, but it won’t track when someone completes a purchase.

That’s where the Shopify Google Ads integration comes in. ALSO, I have added a BONUS on adding Facebook Pixel to TRACK your conversions on Shopify. how to add google pixel to Shopify

Why Google Ads Shopify conversion tracking doesn’t work?

Conversion Tracking
image source: G Static

How to set up conversion tracking in AdWords? To use Google Ads, you first need to log in to Google with your Shopify login details.

If you don’t have a Shopify account, you can sign up here. After that, the easiest way to show product results, ads, and navigation in Shopify is to use Google Ads. When you click on a product, Google Ads can show you additional results including similar product and their prices. time accessed

Sometimes you can even see product recommendations and a more comprehensive product list. This is super helpful in understanding product usage, brand marketing, product research, and comparison shopping in a fast and convenient way. It’s also a great way to increase conversions from your product results. additional scripts text box

Understanding Shopify conversions

how to add google pixel to shopify
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Conversions are the only metric Shopify tracks for your store. If someone creates an account, orders, then closes the purchase, Shopify won’t know anything about it. This makes sense if a customer creates an account, then closes the purchase, Shopify would probably only have seen the click and the result of the purchase.

This also means all that data is completely irrelevant if someone doesn’t end up using your products or services. how

BUT, Shopify has two very good ways to get metrics from your customers.

  • First, if someone makes an account and even waits a little bit, Shopify will automatically see that as a successful first transaction. Not a sale, or purchase, even a customer. order processing section
  • Shopify is very good at counting those, which is the second metric Shopify will see. You can also add tracking code to Shopify to get metrics from your customers. to set up conversion tracking in AdWords

Optimizing Google Ads for Shopify conversion tracking 

how to set up conversion tracking in adwords
image source: Convertize

Google has made the ads tracking even better in the past year, introducing new ways to track user engagement and conversions, but still, there are some things you need to know about them if you’re trying to optimize them.  

For starters, Google Ads and Shopify aren’t the same things. You can’t buy ads on Shopify. You don’t control your ads, they control your conversions. install the global site

A lot of ads will run automatically on your site. If you aren’t careful, they’ll convert your traffic into Shopify sales.

So the first thing to do before you try to optimize Google Ads for Shopify conversion tracking is to understand how these ads work. And how to add Google Pixel to Shopify. But before you get started, you need to understand how Google Ads works. add tracking code to Shopify

Tracking Shopify conversions

Conversion Tracking: add tracking code to Shopify
image source; Wordstream

First, install Shopify’s Google Ads integration. I did this using a toolkit tip in the Shopify Partner Center.

  • Sign in to your Google Account and click on the “Advertiser Account” link on the Ad Settings page. 
  • In the “Get started with Google Ads” section, click on the “Shopify” link. script gtag event conversion
  • Scroll down to the “Acquisition” tab.
  • Click on the “Shopify” button.

Now, you’re ready to go:

  • Right-click on your Shopify store page. install the tag
  • In the “Site settings” section, click on “Customize page (some_item)”.  standard event
  • Click on the “Conversions” link. conversion action
  • Clicking on the “Video & rich media” menu, you can select Google Ads video. gtag event conversion send
  • Click on “Choose…”. Select video, click OK. pixel is working
  • Continue to customize your page by clicking on each option that appears.

Now, you’re ready to see the conversion tracking in action.

Conclusion (google ads Shopify conversion tracking)

Gone are the days of having to track everything manually. I love that Shopify has this integration in place. I especially love that Google takes care of the conversions, not me.

What are some of your favorite Shopify integrations or tips for staying on top of conversions? It’s going to be hard to top this post. Let me know if you have any questions in the comments below. facebook pixel helper

BONUS: Connect Facebook Pixel to Shopify to Increase Conversions

Many e-Commerce stores are still missing out on a major opportunity to increase their conversion rates. The Facebook Pixel is a powerful new tool that can help you reach potential customers who have visited your site, but not converted.

Why should you use the Facebook Pixel?

promote Spotify on facebook
image source: Cloudfront

How will you activate Facebook Pixel? The results Facebook Pixel provides in converting existing customers to customers is really impressive. custom audience

The conversion rate difference between the one that doesn’t have the Facebook pixel and the one that does is 41%. This can be useful if you’re an eCommerce store that sells premium items or is focused on B2B sales. promote Spotify on Facebook

With these metrics, you can quickly see if a particular group of users is more or less likely to buy from your site, and identify the cause. Here’s what you need to do to get started, first sign up for the Facebook Pixel on Shopify.

Shopify has a special tool that allows you to import your Facebook business profile so you can create an identity for your store using the Pixel. This will also promote Shopify on Facebook.   how to activate Facebook pixel

What is the Facebook Pixel?

how to check Facebook pixel
image source: exob2b

How to check Facebook Pixel? If you are not familiar, a pixel is just a little piece of code you can put on your website.

The code can be used to collect data on your visitors, making it more useful for future use. This is useful for both businesses and people. promote Spotify on Facebook

For example, if you sell something like toys or have a small, niche audience, it can be very useful to collect data about your users. It can also be helpful for businesses, especially if you are not the biggest or best-known name. Knowing what they are looking for can make it easier to provide them with the right product or solution. 

How can I use the Facebook Pixel? Facebook Pixel is currently available to all Shopify merchants, so if you run a Shopify store, you can use the Facebook Pixel to analyze and improve your conversion rates. how to check Facebook pixel

Setting up the Facebook Pixel

how to activate Facebook pixel
image source: Advertisemint

To set up the Facebook Pixel for your eCommerce store, you will need to download the free Facebook Pixel browser plugin and plug it into your shop. That’s all there is to it! 

You’ll then see the Facebook Pixel overlay on the top of your site, and users who are browsing your store will see a browser tab open to the Shopify shopping cart as if they were using your platform. how to check Facebook pixel

They will also see the same “Leave a review”, “Buy Now”, “See more” buttons as on a normal Shopify site.

SEO boosted by adding the Facebook Pixel to your e-Commerce store also allows you to provide better information about your products and services on your website. If a customer leaves a comment, you can then respond to the comment using the Facebook Pixel. Facebook pixel Shopify

Adding the Facebook Pixel to your Shopify store

Google Ads Shopify Conversion Tracking
image source: Ecomsolid

Adding the Facebook Pixel to your Shopify store is very simple. All you need to do is: set up google ads

  • Log into your Shopify store and select the desired products you want to target. custom conversions
  • Enter the keywords for the products you want to market, then click. ad campaigns
  • Add New Item in the Product drop-down menu. facebook pixel id
  • In the resulting post, include the tag line “New on Shopify!” include in conversions
  • Enter your Shopify store address and page title. facebook ads manager
  • Click Create Post. lookalike audiences

The Facebook Pixel allows your store to capture information from any Facebook ads that target your targeted products. It’s like Google Analytics but for Facebook ads. google ads conversion tracking

Conclusion (google ads Shopify conversion tracking)

If you haven’t made conversions on your website with a Facebook post yet, you need to check this out. It’s an easy-to-use and free tool. Can you make a $1 million business with a Facebook business page? install the facebook pixel

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