This explains the organizational strategy for the account managers to have successful Google Ads. The different types of Google Ads accounts can be confusing to maintain. Managing a Google Ads account is not only about setting up the right settings for each account type. search query using keyword tool
But also finding the appropriate strategy for your account. Sometimes we forget to take into consideration what’s best for our own organization when we make decisions for our clients. This article will focus on organizing and managing Google Ads accounts, specifically regarding Account Managers.
Here are some tips for successful organizational strategies that will save you time and energy in the long run. display network landing page to improve quality score of on your keyword research
10 Tips for a Successful Google Ads Organizational Strategy
Setting up Google Ads accounts
Make sure you have the right Google Ads account setup. Google Ad Manager gives you an extensive guide with tips on how to set up all of your Google Ads accounts to best suit your needs. If you don’t know what to do, don’t worry. when you create ads, include call to action on video ads google analytics
You will find helpful guidance from Google Ad Manager that’s targeted towards setting up accounts and objectives. For example, if your client is advertising in the food category. You should choose a strategy that will most suit their needs by clicking on Google Ads for Food on the left sidebar.
Select the Food category for your brand’s advertisement. If you have multiple Google Ad accounts under your management, you need to create a separate structure for each account. cost per click and pay per click
Establishing a strategy for your account
To organize your Google Ads account properly, you need to clearly define what’s important to your organization. This includes things like: click on your ad groups, ad extensions, and ad copy
- Phone numbers and email addresses,
- Campaign objectives and results Advertising to specific keywords,
- Run rate and conversion goals,
- Campaign timing
Let’s consider the common terminology that can be confusing. “Campaign objective” means that the campaign, once it’s set up. It should be set up in a way that gives the most value for the dollar spent by your organization. google ads account campaign type
For instance, if you’re running a search ad, you might want to establish that the objective is for people to find your page. Then provide more information and content for them on your page.
Google Ads Organizational Strategy
Managing multiple accounts
First off, the single responsibility of a Google Ads account is to be the source of qualified traffic. So, allocating resources in terms of targeting, bids, ad interactions, and channels is critical. To streamline your efforts, you may want to allocate a “case officer” or point person for each account type.
This person will be responsible for key decision-making. And this will keep an eye on your account for any developments or changes.
To avoid confusion, keep your “case officer” anonymous, as your account holders can be competitive with each other. Customer support Every Google Ad account has its own unique set of customers.
Managing Accounts with Multiple Advertisers
Have you ever run into a situation where you’re managing two separate accounts with two different types of ad formats? Before, it would have been a monumental task to manually add items to the different advertising folders. If the folders were too big, they would have been unwieldy to keep track of.
Now, it is relatively straightforward. Ensure all the ad formats you want on your organization’s account are there for the organization to see.
This comes in handy especially when it comes to managing multiple advertisers or account managers. Having one folder for all advertising formats also means that all ad items are in one place.
Using the Google Ads platform to create an organizational strategy
Google has made it very easy to use the tools that are available for Account Managers. They provide different tools to help you, such as project management, script training, sales training, marketing, etc.
You may also find that it’s easier for you to use an outside agency. Which specializes in marketing and advertising to design and manage your Google Ads.
In some cases, if you don’t have the time to keep all of these things up to date, then hiring an agency may be the best option for you. While Google gives you plenty of resources to get the job done, they do not always tell you exactly how to implement your strategy.
Google Ads Organizational Strategy
Streamlining the process for new clients
Most first-time Google Ads account owners have a lot of questions. Many of those questions revolve around. Not only how to install the product, but also how to prepare for future promotions.
Organizing your marketing calendar for new clients by category will help you stay organized and prepare for future promotions. Below is an example of what an example calendar could look like for your client base.
What type of campaigns should we run? Which product sells the most? What product do we sell? What would be the best day of the week to promote? How many buyers do we have?
When should we hold promotions? Which customer types make up our audience? What times are ideal to advertise? How many new visitors can our customers expect from each promotion? When should we split our budget between ads?
Creating a calendar to manage daily activity
There are specific days that are usually scheduled for different tasks, but it’s important to keep the big picture in mind. It’s easy to forget about daily tasks and events, especially when you’re dealing with a growing team and accounts. Google AdWords encourages an agile approach to executing your Google Ads campaigns.
Take advantage of the flexibility of the AdWords tools to stay in sync and ensure your team is following the same timelines. Adjusting your time zone for the best results In some countries, the sun rises and sets at a different time than the rest of the world. This means that it’s tough to maintain a consistent schedule.
To make sure your team is on the same page, it’s best to set up time zones for each account that is growing.
Maintaining company and client relationships
Find the right balance between educating your client and getting the information they need. Be sure to balance both pieces of your customer relationship management tasks, and always be looking for ways to help your client better understand how your program works.
Know your industry: Not every client is going to know everything about your industry, so you should really be doing your best to be on top of things to satisfy your clients.
Include your clients: While you’re in contact with your client, make sure you add them to the team to help them learn about how the program works. This will help you build stronger relationships between yourself and your client, and will create a better outcome for everyone in the end.
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